Ben Bruce co-founder of the British Metalcore band Asking Alexandria was featured in early 2016 on the NTIO Guitar Player series but as a musician songwriter and backing vocalist for AAreleasing 4 studio albums he has garnered much attention for his popular Never Take It Off line. Releasing a follow up was a must for fans of Asking Alexandria and Ben. Manager of the music label KBB , he also  runs his own clothing brand as a fashion designer and owner called: Serpent and Co Clothing. Among his many projects he intends to release a solo album later in 2016 and appears as a supporting actor in the upcoming feature film American Satan with Andy BIersack. Ben teamed up again with the designers at NTIO to create a NEW jewelry line inspired by his lyrics, his band ans his many endeavors.